Welcome to The Jaguar Land Rover

Commercial Apprentice Programme

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel drive vehicles and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

The Jaguar Land Rover Commercial Apprenticeship programme develops talented young people to become the next generation of professional retailer employees. Choose your apprenticeship route and drive your career forward with Jaguar Land Rover.

We have opportunities across the UK for Sales Advisor, Parts Advisor and Service Advisor apprenticeships:

Sales Advisor

Sales Advisor

Selling prestigious Jaguar Land Rover vehicles requires extensive product knowledge and a passion for our brand. As an apprentice you will gain the skills and confidence required to identify the desires and needs of the customer, negotiate a fair price and present an offer. Highly enthusiastic committed individuals are sought to take our brands into an exciting future.

Sales Advisor

Service Advisor

As a Jaguar Land Rover Service Advisor, you are the first point of contact with our customers. Using your excellent interpersonal skills you will provide the highest level of customer service. Key aspects of this role include: taking service bookings, explaining work needed to be carried out, providing advice on vehicle needs and taking payments.

Parts Advisor

Parts Advisor

The Parts Advisor interacts with all areas of the business including sales, service and customers. While you won't be fitting parts yourself, a technical interest is essential to help you understand what you are selling and to coordinate stock and tools. You will work in conjunction with the Sales and Service departments to ensure an efficient flow of work through the workshop.


The Jaguar Land Rover Commercial Apprenticeship programme takes place over two or three years depending on your chosen route. You will be working towards nationally recognised qualifications, brand specific certifications and transferable skills certificates, all while gaining invaluable experience working at one of our prestigious retailers.

We will give you the skills and support that you need to be successful in your apprenticeship including training at the Jaguar Land Rover academy, workplace mentors and your own dedicated Vocational Learning Advisor. You will have the opportunity to be immersed into Jaguar Land Rover and become a brand ambassador.


The minimum entry requirements to join this prestigious apprenticeship programme are GCSE Grades A – C in English, maths and a science-related topic.

We are looking for people with a positive attitude, enthusiasm for the role, a commitment to our brand values and the drive to succeed.